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    <title>B:Content Blog</title>
    <link>http://blog.bcontent.com.au</link>
    <description>Our blog explores the latest trends in digital marketing, content marketing, innovation and business, as well as technology, entrepreneurship and community.</description>
    <language>en-us</language>
    <pubDate>Sun, 22 Apr 2018 10:41:10 GMT</pubDate>
    <dc:date>2018-04-22T10:41:10Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>Stand up: What I learned at TEDx Brisbane</title>
      <link>http://blog.bcontent.com.au/stand-up-what-learned-at-tedx-brisbane</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/stand-up-what-learned-at-tedx-brisbane" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Blog_feature_image/IMG_6898.jpg" alt="Stand up: What I learned at TEDx Brisbane" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt; 
&lt;p&gt;It’s been 12 hours since the TEDx Brisbane event wrapped up, and my mind has been racing ever since. I even dreamed about TEDx, so profound and challenging is the experience of spending a day with a community of such amazing people.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/stand-up-what-learned-at-tedx-brisbane" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Blog_feature_image/IMG_6898.jpg" alt="Stand up: What I learned at TEDx Brisbane" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt; 
&lt;p&gt;It’s been 12 hours since the TEDx Brisbane event wrapped up, and my mind has been racing ever since. I even dreamed about TEDx, so profound and challenging is the experience of spending a day with a community of such amazing people.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=523574&amp;amp;k=14&amp;amp;r=http%3A%2F%2Fblog.bcontent.com.au%2Fstand-up-what-learned-at-tedx-brisbane&amp;amp;bu=http%253A%252F%252Fblog.bcontent.com.au&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Thoughts and ideas</category>
      <pubDate>Sun, 03 Dec 2017 02:19:02 GMT</pubDate>
      <author>bianca@bcontent.com.au (Bianca Dillon)</author>
      <guid>http://blog.bcontent.com.au/stand-up-what-learned-at-tedx-brisbane</guid>
      <dc:date>2017-12-03T02:19:02Z</dc:date>
    </item>
    <item>
      <title>How to generate more leads using a multi-channel lead strategy</title>
      <link>http://blog.bcontent.com.au/how-to-generate-more-leads-using-a-multi-channel-lead-strategy</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/how-to-generate-more-leads-using-a-multi-channel-lead-strategy" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Blog_feature_image/multi-channel%20lead%20generation.png" alt="multi-channel lead generation.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;It’s never been more important for businesses, and marketers, to utilise multiple channels to maximise their lead online generation efforts. With 80% of purchase decisions starting online, it’s critical that your lead generation strategy, and your website, are optimised to attract visitors, turn visitors into leads, and ultimately customers.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/how-to-generate-more-leads-using-a-multi-channel-lead-strategy" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Blog_feature_image/multi-channel%20lead%20generation.png" alt="multi-channel lead generation.png" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;It’s never been more important for businesses, and marketers, to utilise multiple channels to maximise their lead online generation efforts. With 80% of purchase decisions starting online, it’s critical that your lead generation strategy, and your website, are optimised to attract visitors, turn visitors into leads, and ultimately customers.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=523574&amp;amp;k=14&amp;amp;r=http%3A%2F%2Fblog.bcontent.com.au%2Fhow-to-generate-more-leads-using-a-multi-channel-lead-strategy&amp;amp;bu=http%253A%252F%252Fblog.bcontent.com.au&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Inbound marketing</category>
      <category>Lead generation</category>
      <category>Digital marketing</category>
      <pubDate>Mon, 22 May 2017 12:15:08 GMT</pubDate>
      <author>bianca@bcontent.com.au (Bianca Dillon)</author>
      <guid>http://blog.bcontent.com.au/how-to-generate-more-leads-using-a-multi-channel-lead-strategy</guid>
      <dc:date>2017-05-22T12:15:08Z</dc:date>
    </item>
    <item>
      <title>3 things your website wants you to stop doing today</title>
      <link>http://blog.bcontent.com.au/3-things-your-website-wants-you-to-stop-doing-today</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/3-things-your-website-wants-you-to-stop-doing-today" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Website_image.jpg" alt="3 things your website wants you to stop doing today" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Your website called. There are three things that it wants you to stop doing today. Here they are, in no particular order.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/3-things-your-website-wants-you-to-stop-doing-today" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Website_image.jpg" alt="3 things your website wants you to stop doing today" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Your website called. There are three things that it wants you to stop doing today. Here they are, in no particular order.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=523574&amp;amp;k=14&amp;amp;r=http%3A%2F%2Fblog.bcontent.com.au%2F3-things-your-website-wants-you-to-stop-doing-today&amp;amp;bu=http%253A%252F%252Fblog.bcontent.com.au&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Websites</category>
      <category>Digital marketing</category>
      <category>Analytics</category>
      <pubDate>Sun, 24 May 2015 04:50:00 GMT</pubDate>
      <author>bianca@bcontent.com.au (Bianca Dillon)</author>
      <guid>http://blog.bcontent.com.au/3-things-your-website-wants-you-to-stop-doing-today</guid>
      <dc:date>2015-05-24T04:50:00Z</dc:date>
    </item>
    <item>
      <title>How to build your LinkedIn profile in 5 minutes a day</title>
      <link>http://blog.bcontent.com.au/how-to-build-your-linkedin-profile-in-5-minutes-a-day</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/how-to-build-your-linkedin-profile-in-5-minutes-a-day" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/LinkedIn_image.jpg" alt="How to build your LinkedIn profile in 5 minutes a day" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;We all lead such busy lives that the thought of having to give up even five minutes a day can seem almost impossible. In reality though, five minutes a day is not very much. It’s about the same amount of time as we spend cleaning our teeth each day. And if you can find five minutes a day for a week, you will have created more than half an hour for yourself.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/how-to-build-your-linkedin-profile-in-5-minutes-a-day" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/LinkedIn_image.jpg" alt="How to build your LinkedIn profile in 5 minutes a day" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;We all lead such busy lives that the thought of having to give up even five minutes a day can seem almost impossible. In reality though, five minutes a day is not very much. It’s about the same amount of time as we spend cleaning our teeth each day. And if you can find five minutes a day for a week, you will have created more than half an hour for yourself.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=523574&amp;amp;k=14&amp;amp;r=http%3A%2F%2Fblog.bcontent.com.au%2Fhow-to-build-your-linkedin-profile-in-5-minutes-a-day&amp;amp;bu=http%253A%252F%252Fblog.bcontent.com.au&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Lead generation</category>
      <category>LinkedIn</category>
      <category>Social media</category>
      <pubDate>Sat, 23 May 2015 14:48:00 GMT</pubDate>
      <author>bianca@bcontent.com.au (Bianca Dillon)</author>
      <guid>http://blog.bcontent.com.au/how-to-build-your-linkedin-profile-in-5-minutes-a-day</guid>
      <dc:date>2015-05-23T14:48:00Z</dc:date>
    </item>
    <item>
      <title>5 ways to generate more leads with content marketing</title>
      <link>http://blog.bcontent.com.au/5-ways-to-generate-more-leads-with-content-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/5-ways-to-generate-more-leads-with-content-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Content_Marketing_Blackboard_image.jpg" alt="5 ways to generate more leads with content marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Content marketing is the talk of the digital marketing industry right now, but for most business owners the term means very little.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://blog.bcontent.com.au/5-ways-to-generate-more-leads-with-content-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.bcontent.com.au/hubfs/Content_Marketing_Blackboard_image.jpg" alt="5 ways to generate more leads with content marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Content marketing is the talk of the digital marketing industry right now, but for most business owners the term means very little.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=523574&amp;amp;k=14&amp;amp;r=http%3A%2F%2Fblog.bcontent.com.au%2F5-ways-to-generate-more-leads-with-content-marketing&amp;amp;bu=http%253A%252F%252Fblog.bcontent.com.au&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Lead generation</category>
      <category>Content marketing strategy</category>
      <category>Inbound marketing</category>
      <pubDate>Thu, 21 May 2015 14:00:00 GMT</pubDate>
      <author>bianca@bcontent.com.au (Bianca Dillon)</author>
      <guid>http://blog.bcontent.com.au/5-ways-to-generate-more-leads-with-content-marketing</guid>
      <dc:date>2015-05-21T14:00:00Z</dc:date>
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